Case Study: Reflect Experiences transformed an iconic on-screen moment from Netflix's Russian Doll into a tangible, interactive installation.
The Client
Netflix series Russian Doll launch event: THE MIRROR IN THE BATHROOM.
“We knew that this was her reset point, that it was going to continue to be important throughout the show,” Bricker said, though he started on the design with only the first three episodes to use as a reference. Because the pilot includes mentions of Alice in Wonderland, he decided that the mirror Nadia faces would be round, like a portal to a different realm.
– Vulture Magazine
The Concept
For the Netflix launch event, Reflect Experiences transformed an iconic on-screen moment into a tangible, interactive installation. Drawing inspiration from the show’s symbolic bathroom mirror setting, the team recreated the set in stunning detail, reimagining the mirror itself as a live photo booth. The concept bridged cinematic immersion and experiential storytelling, allowing guests to literally step “through the mirror” into the narrative world.
The Execution
The Reflect Experiences team rebuilt the full bathroom set with authentic design accuracy, from lighting to prop styling to capturing the visual DNA of the show while integrating advanced photo activation technology.
The round mirror photo booth, now a seamless digital display, acted as both camera and interface, offering guests a cinematic keepsake moment. Every element was produced in-house, showcasing the team’s ability to merge fabrication, production design, and interactive technology into one cohesive experience.
The Outcome
The installation became the most photographed feature of the event, generating organic social amplification across press and influencer channels. Guests engaged with the mirror both as fans and participants, blurring the line between viewer and character. The activation captured the emotional essence of the show and turned it into a shareable, deeply personal encounter.
Impact Statement
This activation represents the creative DNA of Reflect Experiences, transforming storytelling into experience. It demonstrates the team’s rare ability to translate symbolic cinematic moments into immersive physical worlds that drive engagement, emotion, and measurable impact. By merging design precision with emotional insight, Reflect Experiences helped Netflix not just launch a series, but invite audiences to step into it.
