Case Study: Retail activation
The Client
PUMA x MAYBELLINE
ROLE: Product Launch/Brand Activation
VENUE: PUMA Flagship Store, at 609 Fifth Avenue, NYC
PUMA x MAYBELLINE Photo Booth Rental Brand
MIRROR PHOTO BOOTH
MIRROR PHOTO BOOTH RENTAL brings the fun to the party and captures PUMA x MAYBELLINE co-branded Shoes and Clothing in action, with fashion design silhouettes that are bedecked with painted eyes and lipstick kisses for a look that’s fresh, flawless.
Activation and Marketing
For over 100 years, Maybelline has been transforming the beauty scene – from creating the world’s first modern mascara, to making up today’s trendsetters and beauty experts. The debut of PUMA x MAYBELLINE takes that edgy, colorful spirit and brings it to the streets.
The beauty and design of the MIRROR PHOTO BOOTH with interactive touchscreen is a perfect fit at the PUMA North American flagship store in NYC. The store spans two floors and features over 18,000 (sqft) of interactive retail space. Aesthetics, theme, and design are integrated with cutting-edge technology and sports-related products that showcase an immersive PUMA brand space. Consumers are offered a unique shopping experience through innovative sports engagement zones and a customization studio and digitally connected offerings.
PUMA x MAYBELLINE Photo Booth Rental Brand Activation and Marketing
For over 100 years, Maybelline has been transforming the beauty scene – from creating the world’s first modern mascara, to making up today’s trendsetters and beauty experts. The debut of PUMA x MAYBELLINE takes that edgy, colorful spirit and brings it to the streets.
The beauty and design of the MIRROR PHOTO BOOTH with interactive touchscreen is a perfect fit at the PUMA North American flagship store in NYC. The store spans two floors and features over 18,000 (sqft) of interactive retail space. Aesthetics, theme, and design are integrated with cutting-edge technology and sports-related products that showcase an immersive PUMA brand space. Consumers are offered a unique shopping experience through innovative sports engagement zones and a customization studio and digitally connected offerings.
