Case Study: Reflekt Experiences partnered with the Marc Jacobs creative team to transform a SoHo storefront into a living floral dreamscape.
The Client
Marc Jacobs, SOHO NYC x Daisy Fragrance
The Challenge
Marc Jacobs wanted to celebrate the timeless charm of Daisy with an immersive, modern experience that captured the fragrance’s spirit — youthful, floral, and free. The goal: create a social-first activation that invited guests not just to see the world of Daisy, but to step inside it.
The Concept
Reflekt partnered with the Marc Jacobs creative team to transform a SoHo storefront into a living floral dreamscape. We designed an interactive mirror installation surrounded by hundreds of real daisies, blending tactile design with digital storytelling. The mirror became both centerpiece and portal, a reflective moment where guests could see themselves in the brand.
The Experience
Guests entered a fully immersive floral pop-up that looked, smelled, and felt like Daisy itself. As they approached the mirror, dynamic lighting and elegant animations brought the product identity to life. Each guest’s reflection became part of the campaign, captured through our smart photo interface and instantly shareable on social media.
The combination of fragrance, florals, and reflection created a seamless sensory loop, reinforcing the Marc Jacobs DNA of effortless beauty and playful sophistication.
The Impact
- 2-day pop-up in the heart of SoHo
- Over 1,000 guest interactions
- 600+ branded photos shared in real time
- Thousands of organic impressions across Instagram and TikTok
- 100% brand recall among participants
