Case Study: What We Do in the Shadows FX series scene re-creation.
The Client
A major national hotel group launched its newest property in Westchester, New York. With a modern aesthetic and elevated guest experience, they wanted an innovative way to showcase the new rooms without sending guests on guided tours throughout the hotel.
The Challenge
Opening week brought heavy foot traffic, media visits, and VIP walk-throughs. The hotel needed a solution that would:
- Give guests an authentic feel of the rooms
- Live directly in the lobby to maximize visibility
- Create shareable moments to boost awareness online
- Minimize staff demands during a high-volume opening
Traditional tours weren’t scalable. The team needed an experience that communicated the vibe, comfort, and brand personality of the rooms, instantly, visually, and memorably.
Our Solution
Reflekt Experiences designed and built a full-bedroom installation directly in the lobby, recreating the look and feel of the new guest rooms.
Key Experience Elements
- Custom-built replica bedroom featuring brand-accurate furniture, décor, and finishes
- Overhead Photo Booth mounted above the bed for top-down lifestyle photos
- Custom-branded pillows & props styled to match the hotel’s visual identity
- Instant digital sharing straight to guests’ phones for easy posting
- Real-time analytics dashboard to monitor usage, engagement, and social reach
The Results
The pop-up bedroom became the most-photographed moment of the hotel’s opening week.
Performance Highlights
- 312 photos captured during a 4 hour VIP event
- 87% share rate across Instagram, TikTok, and Facebook
- 28,000+ combined impressions generated organically
- 3,400+ likes and 600+ comments across public posts
- Zero additional hotel staff was needed
The hotel achieved exactly what it wanted: a frictionless, high-visibility way for guests to experience the rooms, paired with powerful, authentic earned social exposure.
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