Case Study: Blending hip-hop culture, visual storytelling, and cutting-edge photo booth green-screen technology.
The Client
MTV x DJ Khaled Con
The Concept
MTV’s team wanted an activation that felt like Khaled — loud, bold, confident, and full of personality. Reflekt designed an immersive green-screen photo booth experience that dropped guests into Khaled-inspired digital worlds — from luxury jet sets to Miami heatwave backdrops — all branded in MTV’s iconic hot pink and neon green.
Guests didn’t just take a photo — they became part of Khaled’s cinematic universe.
The Execution
Custom Photo Booth Build: Branded set with pink tropical side panels, LED lighting, and MTV typography.
Green Screen Integration: Live chroma key compositing that instantly placed users in dynamic, branded digital scenes.
Interactive Props Table: From gold chains and aviator shades to silk robes and leis — every prop screamed Khaled energy.
User Flow: Guests entered “We The Booth,” posed with movie-style clapperboards, and received instantly composited digital photos framed in MTV graphics.
Design Language: Bold typography, hot pinks, blues, and gradients inspired by Khaled’s Father of Asahd aesthetic.
The Outcome
Engagement: Hundreds of participants shared their photos within minutes using the branded hashtag #MTVXKhaledCon.
Reach: Event posts achieved 500K+ combined impressions across MTV’s and Khaled’s social channels.
Creative Impact: The booth became a centerpiece of the event, merging hip-hop swagger with digital creativity.
Celebrity Integration: Khaled himself used the activation live on set, amplifying exposure across press and social.
Impact Statement
“MTV gave us the attitude. Khaled gave us the energy. Reflekt brought it to life.”
— Reflekt Experiential Team
Key Learnings
Pop-culture collaborations thrive on immediacy — fast, fun, shareable moments.
Consistency in color and typography amplified the brand’s visual power.
High-contrast lighting + chroma design deliver instant, high-energy photo content for social media.
